Dietary Supplements Market Growth by Emerging Trends, Analysis, & Forecast to 2026

July 16 21:22 2021
MarketsandMarkets™
The global dietary supplements market size is estimated to be valued at USD 136.2 billion in 2020 and projected to reach USD 204.7 billion by 2026, recording a CAGR of 7.0%

According to MarketsandMarkets, the global dietary supplements market size is estimated to be valued at USD 136.2 billion in 2020 and projected to reach USD 204.7 billion by 2026, recording a CAGR of 7.0% during the forecast period. The market is increasingly driven by shifting consumer preferences, rising health awareness, a growing geriatric population, and the adoption of a healthy diet. The convergence of major industry trends is giving rise to new opportunities for key players in the industry. Changing lifestyles and dietary habits is one of the major factors driving the demand for dietary supplements. The growing positive outlook towards sports nutrition would also positively impact the market.

Dietary Supplements Market

Drivers: Aging population to drive the market growth

Consumers across regions have become more health-conscious, which is driving the growth of the dietary supplements market. The aging population of some countries, such as Japan, Italy, Portugal, and Germany, is another key factor that is projected to drive the overall market.

The elderly population is focusing on adapting to nutritional supplements specifically tailored to their needs to maintain their good health and quality of life. The process of aging results in various changes in an individual, including psychological, physiological, and social, which affect their dietary and food choices. ging population increasingly relies on habitual food choices and tailored dietary consumption patterns. The rising aging population in some countries, over the years, has increased the demand for developing age-friendly food alternatives with enhanced nutritional value to support their overall health, which has led to an increased demand for dietary supplements that further support the market growth. With increasing bone health and mobility concerns, consumers have become more aware of healthy aging and disease prevention. Thus, there is an increased demand for supplemental nutrition solutions that align with the nutritional needs of aging consumers.

Download PDF Brochure: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=973

Opportunities: Shift toward plant-based supplements

The market for plant protein ingredients is growing at a high rate; consumers are drifting away from animal proteins to plant-based proteins. This is highly likely to shift consumers towards plant-based herbal supplements and botanicals, further creating opportunities for the growth of herbal supplements in the market. The demand for clean-label products, concerns about sustainability, and a dire need to avoid allergens are some of the major factors responsible for shifting consumer preferences towards botanical extracts. The target population for these herbal supplements is expanding from vegan to flexitarians, further indication shifting consumer preferences.

North America is projected to account for the largest market during the forecast period

North America is projected to dominate the market during the forecast period owing to the high prevalence of chronic diseases in countries such as the US. Vitamins and multivitamins are gaining traction as consumers are shifting to dietary supplements for the prevention of chronic diseases. Emerging markets in economies such as the Asia Pacific and South American countries are going to be potential markets for dietary supplement manufacturers.

Key Market Players:

Key players in this market include Amway (US), Herbalife Nutrition (US), ADM (US), Pfizer (US), Abbott Laboratories (US), Arkopharma Laboratories (France), Bayer (Germany), Glanbia (Ireland), Nature’s Sunshine Products (US), FANCL (Japan), Danisco (Denmark), Bionova Lifesciences (India), XanGo (US), Ekomir (Russia), American Health (US), Pure Encapsulations (US), UST Manufacturing (US), Capstone Nutrition (US), Anona GmBH (Germany), Plantafood Medical GmBH (Germany), Carlyle Group (US), Bio-Botanica Inc. (US), GlaxoSmithKline (UK), Nu Skin Enterprises (US), and Nutraceutics (US).

Speak to Analyst: https://www.marketsandmarkets.com/speaktoanalystNew.asp?id=973

About MarketsandMarkets™

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the “Growth Engagement Model – GEM”. The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write “Attack, avoid and defend” strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets’s flagship competitive intelligence and market research platform, “Knowledgestore” connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

Media Contact
Company Name: MarketsandMarkets
Contact Person: Mr. Aashish Mehra
Email: Send Email
Phone: 18886006441
Address:630 Dundee Road Suite 430
City: Northbrook
State: IL 60062
Country: United States
Website: https://www.marketsandmarkets.com/Market-Reports/dietary-supplements-market-973.html

  Categories: