How One Company “Stole” Their Domain in a Billion Dollar Industry Highlights

October 13 23:42 2021
How One Company "Stole" Their Domain in a Billion Dollar Industry Highlights

New York, NY – As a digital marketplace for premium domains and starter sites, the OnlineBusiness team is always monitoring the latest trends and burgeoning industries. It’s always interesting to see an upcoming industry explode right before our eyes but it makes for an even more interesting story when a company within that industry has the vision to acquire a domain for pennies in relation to their future valuation. This is what happened with

The “insurtech” industry has boomed since 2018 and is estimated to have a market size of over $300+ billion since then. A trend within the industry is for companies to have shorty, catchy, and seemingly irrelevant names related to insurance, such as Lemonade, Hippo and Oscar.

Marshmallow is another one of those companies in the insurtech that has recently hit a $1.25 billion valuation. 

So how much did they acquire the premium domain for back in 2018? Well, the number is surprising. According to Namebio, the company purchased it for only $12,500, a ‘steal’ in comparison to other domain purchases made by other companies in the industry.

“This goes to show you that there still are deals to be made, especially if you have the vision on what your company can and will become,” says Michael Santiago, founder of

If you are a startup exploring options for the best domain name for your company, provides free consultation on how to select the right domain for your business.

To learn more about, visit their website or learn more by contacting the team directly at [email protected]

About is a digital marketplace for premium domains and starter sites. They specialize in helping their clients to acquire the best domain name to increase credibility and brand power. Currently, they list over 3,500 domain names with a combined valuation of over $5M. To learn more visit

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