Any Age Activewear Launches Sportswear for Women Age 40 and Up

January 22 04:09 2022
Jo, the founder of Any Age Activewear, stands behind the ethos that every body is an active body and takes pride in empowering women one garment at a time.

For many women over the age of 40, finding the right activewear with the proper fit is a challenge. Issues ranging from size to design make the activewear industry notoriously exclusive and impossible to navigate the big brands for women looking for the perfect fit, coverage, and support.

Any Age founder Jo was fed up with her lack of options on her aging journey. A “movement enthusiast” herself, she had struggled for years to find comfortable activewear styles that covered and supported her in all the right places while still looking stylish. Not being able to find the perfect marriage between performance and design, she set out on a quest.

Harnessing her skills in market research, Jo turned her shopping dilemma into a game-changing movement brand in the activewear space. She interviewed women over the age of forty to get to the heart of what was missing in the big box activewear apparel space. She kept hearing the same thing over and over again: they could not find a brand that was designed with their body shape in mind – activewear was too tight and they felt “squeezed” in the clothes and were spilling out all over.

What she learned shaped the next year of her life.

Jo tirelessly worked hand in hand with top apparel designers to engineer fabrics and design activewear pieces with the maturing female shape in mind. What emerged from this dedicated work would transform an activewear company into a movement.

The team at Any Age knows that being healthy and staying active is not a trend. As a new brand on the scene, they created essentials that can be mixed and matched, and will stand the test of time in both fashion and function.

The growing product line includes a variety of tank tops, skirted and non-skirted leggings, and jackets constructed with the innovative Active Ice moisture-wicking fabric. A unique standout feature in the tops is the three-inch Movmentum chest band. Jo’s research says proper top support comes from the underband – not the straps! You are locked and loaded and ready to move!

Now more than ever, in our new “work-from-anywhere” lifestyle, women opt for comfortable activewear that allows them to easily transition from work to physical activity throughout the day. Any Age Activewear is a brand that values the aging process with real design solutions. The product line uniquely addresses the needs of the maturing active body to empower women to live their best lives by staying active and healthy. Any Body. Any Age.

Media Contact
Company Name: Any Age Activewear
Contact Person: Jo Merlau
Email: Send Email
Country: United States