Integrated Transport Centre wins the Diamond level of the HBC Innovation Award

January 16 19:52 2023

Abu Dhabi, UAE – January 16, 2023 – The latest round of International Awards issued by Harvard Business Council (NY, USA), studded with countless brilliant individuals and organizations that each year add value to the event aimed at raising business standards while striving for excellence, culminated with 60 winners on November 10, 2022.

Among the outstanding organizations present on this occasion was the Integrated Transport Centre (ITC), the responsible entity for operating public transport and managing parking spaces, traffic monitoring centers, axle weights stations, logistical facilities of freight surface transport, and the roads sector in Abu Dhabi. 

ITC has achieved the Diamond level for the Innovation Award for implementing the DARB Toll Gate System, introduced to reduce traffic congestion in the Emirate of Abu Dhabi and promote the use of public transport. It is a smart system based on automated toll gates and sensors that save drivers time and effort, and four gates are located around the emirate. In addition, to ease things up even further, there is an online portal and app where Abu Dhabi and UAE residents can register and top up their e-wallets to pay each fee. 

Harvard Business Council recognizes the importance of the Integrated Transport Centre’s work and wants to show all its support to the organization through the Award assigned to it. Furthermore, HBC would like to remind all the rest of the candidates and those who followed the 2022 International Awards second cycle that the efforts of the ITC must be an example and guide to everyone.

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Country: United Arab Emirates